In this blog, we’ll talk about how a company established trust by offering better entrepreneurial solution than those existing which only used to annoy the customers. Here you go.
Hairy talk
Let’s talk about the market for buying and selling hair. Let’s take U.S. for example where the market stands at 5 billion dollars every year. However, the way it functions is complex. Basically, Indian women sell their hair to Chinese buyers who sell the hair after packaging and cleaning it to Korean distributors.
The latter sell the hair to boutique owners in U.S. who then sell it to African American women. During the entire process, the customer experiences are most unfavorable.
Starting with, a customer has to get an appointment with her hair salon stylist. After that, she needs to visit a beauty store which is dimly lit, cluttered and often dirty. Once the woman selects her preferred hair product section, she has to decide which product to purchase. This becomes difficult when there is no one around to provide the necessary knowledge of the product forcing the lady to make an ignorant purchase. When she comes to know that she has purchased in inappropriate product, she has to repeat the entire process again without refund! So why don’t they purchase hair directly from their hairstylist? It’s because 95% of African American hair salons are deficient of retail capabilities.
The Solution
Mayvenn is a company that empowers trusted hairstylists to offer and recommend the right products directly to the customers using most convenient means like mobile e-commerce.
Have a great solution but need financial assistance? Contact our Angels Investment Services in Dubai and we’ll help you to grow.
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